Amazon Video Ads (AVA) Rolled Out This Week
- Amazon Video Ads (AVA) rolled out this week to advertisers working with the Amazon Media Group (AMG)
- The out-stream video product allows advertisers to run an autoplay video as shoppers browse on the Amazon platform across desktop, tablets and smartphones
- The ads are muted by default and are click to view ads in full-screen mode with audio
- Amazon engineers developed the video ads to follow MRC and IAB standards
- The autoplay feature starts only when the ad is in view, and it automatically pauses when the ad goes out of view
- Based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal length of the video advertisement at 15 seconds or less
- Amazon Video Ads are not available today for placement outside of the marketplace
- There are possibilities of building out a network as the company has been running Google Shopping Ads
- Amazon Video Ads are offered in the United States, Canada, United Kingdom, France, Italy, Japan, Germany, and Spain
- The expansion of Amazon’s advertising platform and cloud services through Amazon Web Services (AWS) has help catch the attention of executives at some advertising holding companies, agencies, and brands
