By Andrew Wohlwend – Article taken from AdAge.com Short-form messaging is necessary Last year, YouTube introduced their six-second bumper ad to the platform YouTube maintains ad revenue, consumers get a better user experience brands maximize awareness and reach by serving bite-sized ads in a mobile-first environment Brands have begun to embrace platform- and content-specific advertising Seen value of Snapchat-specific vertical…
Category: BULLET POINTS
Amazon Video Ads (AVA) Rolled Out This Week
Amazon Video Ads (AVA) rolled out this week to advertisers working with the Amazon Media Group (AMG) The out-stream video product allows advertisers to run an autoplay video as shoppers browse on the Amazon platform across desktop, tablets and smartphones The ads are muted by default and are click to view ads in full-screen mode with audio Amazon engineers developed the…
Video Buys: Brand and Performance
Article from Ad Exchanger by Kelly Liyakasa Brands are incorporating retargeting strategy into their video and brand-building campaigns at a higher rate More brands to measure digital video based on performance KPIs like cost per sale instead of traditional metrics like lift and recall The Williams-Sonoma home decor brand West Elm to use a new retargeting model that personalizes video…